This week Apple released a version of iTunes and the iTunes Music Store for Windows, with the tag line above (which reflects their previous attitude about selling anything for Windows). Gotta love their sense of humor, but this also represents a pragmatic approach they're taking with there business. They're selling iPods like crazy to users of both Mac and the PC platform, so the release of iTunes will give Windows users the same easy interface to transfer their music. I wish my son would hurry up and buy the one he's been saving his money for. Anyway, what's more is that Apple has worked out a deal with AOL to prominently place a link for one-click registration and integration with the ITMS on the AOL Music site. And finally, they announced a deal with Pepsi to give away 100,000,000 songs via a promotional give away. Given that to date they've sold around 14 million songs, this is quite the give away.
Yes, they are getting serious about this. There form of DRM seems to be acceptable to most and just might be the way that finally works. I am planning to buy a few songs/albums soon to try it out myself.
But I'm still waiting for my genome grant to start in order to get that G5.
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